Cult & Classic International Size Guide

READY TO WEAR SIZING
UK68101214
US 0-2 2-4 4-6 8 10
ITALY 38 40 42 44 46
FRANCE 34 36 38 40 42
JEANS 24-25 26-27 27-28 29-30 31-32
  XXS-XS XS-S S-M M-L L-XL

 

SHOE SIZING
UK44.555.566.57
ITALY 37 37.5 38 38.5 39 39.5 40
US 6.5 7 7.5 8 8.5 9 9.5

 

Introducing Eudon Choi

Korean-born Eudon Choi is one of London’s most exciting fashion newcomers. With a trained background in menswear, the designer’s signature style is one of impeccable tailoring and immense detailing.

Previously a senior designer at All Saints, Choi launched his eponymous line in 2009 and bases the principles of his collections on the fundamental “rules” of menswear – classic tailoring and semi-androgynous forms.

Merging the worlds of masculinity and femininity, Choi uses more masculine cuts and fabrics traditionally associated with menswear to suit a new, modern female form. Choi’s designs are largely considered to be ‘wardrobe heroes’ with clean, sculptured lines – leaving the wearer looking chic but not ‘over-styled’.

Eudon Choi

Artist Georgia O’Keefe predominantly inspires the S/S 15 collection, named Abiquiú.

The collection is dubbed as an homage to the power and beauty of simplicity - check out our selection of Choi’s offering here and we’re sure you’ll vouch for that too.