With an eye for the obscure the multi-faceted creative Bella Freud has become renowned for her classic jumpers “Ginsberg is God”, and “1970” (which reminds her of Punk and Patti Smith) as well as her cutting edge Fashion Films. Girl Boils Egg was commissioned by Nick Knight for Showstudio as part of his Punk film series and portrays a school girl timing her egg to a soundtrack of the Sex Pistols’ ‘Bodies’.
The SS15 collection enjoys an eclectic range of inspiration including affectionate Jamaican phrases, Anjelica Huston, punk and Patti Smith.
Bella Freud enjoys a cult following with fans of the brand including Kate Moss, Alexa Chung, Laura Bailey and Pandora Sykes. Her sweaters make the perfect pairing to simple denim for luxe weekend-wear or slouchy shorts to take you through to the warmer months.