It is of personal opinion that pyjamas, (PJs, Jim-Jams, Jamas or Jammies) can greatly alter our mood.
We can sometimes feel just as comfy and cosy in our old bobbly-from-the-washing-machine tartan Christmas trousers with over-sized Disney t-shirt that we got on holiday that time when we were 12, to some gorgeously inspired silk sets, trimmed with lace and a matching dressing gown.
It’s all par for the course of being indecisive by nature as women.
But it’s certainly the more luxury sets that get our hearts all a-flutter, even if we are the only one that’s going to see them (along with our Instagram followers, of course).
Enter Olivia von Halle.
The British luxury nightwear brand launched at London Fashion Week in September 2011 and has since been featured in Vogue (on Kate Moss, no less), Harper’s Bazaar and Vanity Fair.
Known for her exquisitely cut, high quality silk pyjamas in exclusive prints, von Halle has made a name for herself as the go-to girl for luxury nightwear.
Celebrity fans include Lena Perminova, Gwyneth Paltrow and Victoria Beckham, all women who know a thing or two about luxury clothing.
S/S 15 gave birth to The Tokyo Collection, whose design components are directly influenced by the metropolis of Tokyo.
The collection, the brand’s largest seasonal offering to date, takes reference from the juxtaposing contrasts in the city itself, the clashing of the traditional and ultra modern.
This season’s offering provides classic cuts with a modern colour palette, the experimental use of scale, as seen on the sleeves of the Mimi robe, retain the influence of the traditional Japanese kimono.
The colour palette with the traditional form, directly reflect the collision of the old and new, as seen in Tokyo itself.
The S/S 15 campaign is as fabulously vibrant as the collection.
Von Halle enlisted a Japanese team to shoot the collection in a traditional Japanese home, you can definitely feel the juxtaposition of old vs new in the imagery.
It’s time to throw away those (beloved) scruffs. Olivia von Halle is a game changer.