What do you normally do on a bad hair day? Does it effect your mood? Do you tie your hair up out of your face in the hopes that no one will notice that it’s STILL sticking up in weird directions? Us too.
New Yorker Eugenia Kim didn’t succumb to such trivial actions however; she created a millinery brand around her bad hair day. Sound inspiring?
Realising she had a knack for hat design after creating a feathered cloche to disguise one such dreaded hair days, US retail giant Barney’s jumped on board. Kim decided to create something, a brand that women can relate to on a daily basis.
Marrying clean, fresh, classic shapes with whimsical modernity and a playful wit, Kim’s designs are for the every day.
Her collections, all handmade in New York City, include her signature elements of unexpected details, bold colours and high quality materials.
All of these aspects wholly define each of Kim’s collections season after season.
For S/S 15, the collection is greatly inspired by Sainte Marie de la Tourette – a modernist convent in Lyon, France designed by Le Corbousier and Iannis Xenakis.
The sculptural shape of the building itself is the main source of inspiration, evident in the pared back trims and accents in the collection.
The colour palette of both the interior and exterior of the building is also seen through the neutral hues of black, camel and ivory to connote the exterior; and pale shades of rose, light blue and yellow to define the interior.
With an entrepreneurial spirit and a fabulous attention to detail, Kim’s designs are ones to turn heads.
Shop Eugenia Kim here and may you forever have a cure for those dreaded bad hair days.