Prior to our launch earlier this year we commissioned Bangkok born illustrator Pomme Chan to create a unique design that would represent The Cult & Classic and become our signature print. With a client list including Liberty of London, Marc Jacobs and DvF, we knew the result would be impressive.
Obsessed with detail Pomme Chan’s hand drawn illustrations are inspired by everyday life; nature, architecture and travelling. Now the owner of her own lifestyle brand What If and co-founder of the first Thai illustration agencyAM/PM, Pomme now resides back in Thailand.
We caught up with the illustrator to discover what goes into the design process as well as discovering her favourite London haunts.
You were born and educated in Bangkok, what made you want to come to London?
London is well known to be the best creative hub in Europe full with creative vibes and exciting things happening all the time, I was first there to study at London College of Communication and ended up working and living there for the next 10 years. There's something about London that you can't explain nor resist.
What is your favorite London hangout when you’re here?
I used to live in the building called The Jam Factory in SE1, I grew to love my hood in Bermondsey Street, Maltby street market, Shoreditch, Hackney and in Central my favourite place still be Green Park and Liberty.
Can you talk us through your design process and inspiration, more specifically the exclusive print you designed for The Cult and Classic? We love the way you cleverly incorporated fashion items into the print.
For this special pattern for you, I did come out of my comfort zone a little bit in order to make something different from what I usually do. People know my works from floral patterns and this one is floral too but just in a different style. I’m always interested in seamless pattern and love all details that make it flow. When I was doing The Cult and Classic pattern I was thinking how to make black and white of florals pattern more floating around with using my normal swirl so I came up with the classic structure then adding florals in each block but if you are looking closely enough each block of pattern offer something different inside for example, butterflys etc.
What’s the one item in your wardrobe that you couldn’t live without?
My High Heels
What’s your favorite cult film?
Blade Runner :)
See Pomme Chan’s final design across our social media and inside our luxe packaging.